When Jacksonville Beach Electric Utilities recognized the lack of awareness for their company, they chose us to create and launch a new brand identity in 2002.
A majority of the residents in Jacksonville Beach, Fla., knew who their utility company was, but valuable customers in surrounding areas of Jacksonville Beach weren’t as aware. Extensive brand research sessions were conducted with both top management and staff. From these multiple sessions a brand essence and core brand identity was defined.
Television, newspaper, radio, customer newsletters, and a Web site were just a few elements that comprised the branding campaign. This yearlong effort included continuous newspaper and television ads.
Additionally, designers created a green-hosted Web site, complete with energy-saving tips for consumers. Check it out at www.beachesenergy.com.
GreenKnology has worked with clients in a wide range of fields including nonprofit, public transportation and development. We take pride in helping each one reach its goal, serving as sound eco-minded communication council.
Division of Forestry: Your Forest. Managed.
Big Bend Green Living and Energy Expo
Bay Town Trolley
Beaches Energy Services
Environmental Health Testing
National Registry for Food Safety Professionals
K2 Urbancorp
St. Francis Wildlife Association
Nature Bridges
“You will be most fortunate to have them as a member of your team.”
Beth Coulliette
Executive Director
Bay County Council on Aging / Bay Town Trolley
